It's no fun to put on an event that no one shows up for. Worse yet, it's a complete waste of your time & money and erodes the power of your brand. Sponsorship over mainstream advertising has become increasingly common in recent years but sponsorship may not solve all of your growth problems. Despite similarities and overlap of outcomes between the two, crucial differences also exist. So, while ECG believes that sponsorship is the best way to grow, most brands (especially new brands) should not forget the value of great marketing. ECG can help you evaluate the effectiveness of sponsorship versus your current or future marketing plan.
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